Sri Lanka Tourism collaborated with Qatar Airways to promote Sri Lanka for British Travelers for Winter 2023/24.
Sri Lanka Tourism Promotion Bureau, under The Ministry of Tourism and Land joined hands with Qatar Airways- PR office for UK and Europe to invite Britain’s mainstream newspapers including The Sun, The Independent, Daily Mail, Daily Mirror, Daily Express and Daily Star. These highly regarded British publications circulate among 51 million readers globally including British public as well as European audiences via print & online.
This is the first time Sri Lanka Tourism collaborated with Qatar Airlines (UK & Europe) to welcome UK’s most recognizable daily and weekly news publications under SLTPB’s Visiting Journalists Program.
Within 7 days / 6 nights’ tour, journalists were taken to taken around a tour covering Colombo, Habarana, Sigiriya, Kandy, Nuwara Eliya, Ella, Weligama, Mirissa and Balapitiya to promote Sri Lankan Heritage, Culture, Wildlife, Scenic Beauty of nature, Beaches, Unique Hotels & Resorts and tourism industry in overall. Hospitality industry partners including Mount Lavinia Hotel, Jetwing Hotels & Resorts, Cape Weligama, The Grand Hotel Nuwara Eliya supported SLTPB on this national promotion targeting UK and Europe.
By recalling his experiences about visiting Sri Lanka, Ben Borland, Scottish Editor- Daily Express: “This is my first visit to Sri Lanka and it is a place I’ve always wanted to visit, so I’m very grateful to the Sri Lanka tourism promotion bureau for the invitation.”
“We visited several places and the food too has been delicious (the fish kottu roti was my favorite), the mountain scenery and beaches are spectacular and the famous Sri Lankan hospitality has been warm and welcoming.
Chairman Sri Lanka Tourism Promotion Bureau Chalaka Gajabahu stated: “This is such a great accomplishment for us to collaborate with one of the world’s best airlines today. In terms of earned media related promotions, we will be planning to partner with all the international airlines flying to Sri Lanka including our national flagship carrier Sri Lankan Airlines’.”
“Also, SLTPB will continue to promote Sri Lanka aggressively in the UK market and visit of these mainstream British media is part of the multiple campaigns expected to be undertaken over the final quarter of 2023.”
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