HNB triumphs at SLIM Brand Excellence Awards

HNB PLC, secured many awards at the 23rd SLIM Brand Excellence Awards 2024, securing a constellation of awards that underscore its dynamic brand positioning.

HNB dominated the most recent edition of the awards, bringing home a total of four awards, including Brand of the Year (Service Category) – Silver and Local Brand of the Year – Bronze. Additionally, HNB was also presented with the SLIM Agile Brand of the Year (HNB Youth) – Gold award and Agile Brand of the Year (HNB Investment Plans) – Bronze award.

The bank’s resounding performance followed a meticulous evaluation that pitted HNB against the nation’s top-tier brands spanning banking, insurance, telecommunications, education, entertainment, real estate, FMCG, leisure and logistics sectors.

“For generations, HNB served as a partner in progress to Sri Lankans from all walks of life,” said HNB Chief Operating Officer, Sanjay Wijemanne. “These accolades reflect the success of our strategic efforts to transform HNB into a customer-first, innovation-driven brand. They validate our focus on delivering unparalleled service experiences and empowering Sri Lankans with financial solutions tailored to their needs.”

HNB Head of Marketing, Upul Adikari noted; “At HNB, we have redefined our brand to deliver cutting-edge innovation and meaningful engagement, empowering our customers to navigate the evolving financial landscape with confidence. Furthermore, products such as HNB Youth exemplify our focus on addressing the aspirations of younger audiences while sustaining our commitment to long-term financial growth.”

The Gold award for HNB Youth in the Agile Brand category powerfully signals the bank’s commitment to empowering the next generation. Meanwhile, the Bronze for HNB Investment Plans highlights the institution’s forward-thinking approach to securing customers’ financial futures.

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