Lankan pavilion shines at 88th Int’l Green Week in Berlin
The Sri Lanka pavilion at the 88th edition of the International Green Week (IGW) trade exhibition in Berlin, Germany held from January 19-28, showcased Sri Lankan exports at one of the largest trade fairs in the world for food, agriculture and horticulture.
The pavilion was organized by the Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) to promote Sri Lankan food products on the international level, marking it the fourth time AHK Sri Lanka has curated the Sri Lankan pavilion at IGW.
With over 1,400 exhibitors from 65 countries and a remarkable attendance of more than 400,000 visitors, the IGW garnered extensive coverage from over 1,900 accredited journalists representing 25 countries.
The pavilion was inaugurated on January 19, with the participation of the Sri Lanka Ambassador to Germany, Varuni Muthukumarana, and Head of Corporate Affairs and Export Promotions, Malintha Gajanayake. Under the Sri Lankan Pavilion, exporters exhibited specializing in tea, coconut and coconut-based products, spices, fruit and fruit-related items and authentic ready-to-eat Sri Lankan food products.
Despite challenges, AHK Sri Lanka’s steadfast commitment to fostering international trade relations bore fruit with this year’s pavilion including 11 exhibitors from Sri Lanka, up from five exhibitors in 2018.
Apart from showcasing their product ranges to buyers, the exhibitors benefitted from interacting with consumers, observing new developments and offerings from other countries,and thereby broadening their experiences.
During her interaction with the exhibitors, Ambassador Muthukumarana highlighted the significance of Sri Lanka participation in German trade fairs such as IGW due to exporters getting exposure to European standards and markets.
Head of Corporate Affairs and Export Promotions Malintha Gajanayake said; “Germany is Sri Lanka’s fourth largest export market and it has been a reliable export partner for many years. It is extremely important for Sri Lankan exporters to continue participating in major international trade exhibitions with a defined strategy.”
“The comments from trade visitors and end customers on Sri Lankan products, particularly tea, spices, coconut-based items, and rubber and rubber-based products, were positive. I am certain that if Sri Lankan exporters participate strategically in these international trade fairs, we will have a strong opportunity to increase the export capacity to German and EU markets in the future.”
In addition, IGW gives a platform to current social issues such as climate protection, circular economy, resource conservation and sustainable land use. Moreover, the 88th edition of Grüne Woche will take place from January 17-26, 2025.
As the official representative of German – Sri Lankan business relations in Sri Lanka, AHK Sri Lanka is always committed to fair business and sustainable long term business relations. AHK Sri Lanka offers the ideal platform to create business opportunities for both Sri Lankan and German companies.
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