SLCB partners Uva University to promote MICE Tourism
Group photo of the participants
The Sri Lanka Convention Bureau (SLCB), in collaboration with Uva Wellassa University, successfully organized an interactive educational session aimed at promoting Sri Lanka as a prime destination for international, regional, and domestic conferences, meetings, exhibitions, and incentive travel.
The event held on 17 December at Uva Wellassa University, saw the enthusiastic participation of 80 young bright mind undergraduates, who are poised to be the future professionals of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.
The primary objective of the program was to highlight Sri Lanka’s potential as a competitive destination for MICE tourism while simultaneously fostering the development of professional skills among university students.
The initiative reflects SLCB’s commitment to empowering the younger generation and positioning Sri Lanka as a global hub for business tourism. This session covered timely topics such as Understanding of MICE events, Expectations of an Event Organizer & Customers as well as the topic on How to build your MICE career with Digital Marketing.
Chairman SLCB Dheera Hettiarachchi highlighted the importance of developing local talent to meet the growing demands of the global MICE industry. “This program is not just about promoting Sri Lanka as a destination, it’s about equipping young minds with the knowledge and skills needed to excel in this dynamic sector.” The event featured insightful discussions, presentations and interactive sessions conducted by the industry professionals Paddy Paul, Ziyan Ameen and Gihan Samarasekera. This session educated participants about the opportunities available in the MICE sector and its contribution to the national economy.
Vice Chancellor, Senior Professor Kolitha B Wijesekara, Dean Dhananjaya Nawarathne, and Head of Department Chathuri Dhanthanarayana from Uva Wellassa University also participated.
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